{"id":10089,"date":"2023-05-04T11:51:49","date_gmt":"2023-05-04T09:51:49","guid":{"rendered":"https:\/\/www.nachhilfe-team.net\/studitipps\/?p=10089"},"modified":"2023-05-13T16:34:24","modified_gmt":"2023-05-13T14:34:24","slug":"porters-five-forces","status":"publish","type":"post","link":"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/","title":{"rendered":"Porters Five Forces: Aufbau, Modell und Beispiel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\"><span id=\"post-ratings-10089\" class=\"post-ratings\" data-nonce=\"d925091d2d\"><img decoding=\"async\" id=\"rating_10089_1\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_on.gif\" alt=\"1 Stern\" title=\"1 Stern\" onmouseover=\"current_rating(10089, 1, '1 Stern');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img decoding=\"async\" id=\"rating_10089_2\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_on.gif\" alt=\"2 Sterne\" title=\"2 Sterne\" onmouseover=\"current_rating(10089, 2, '2 Sterne');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img decoding=\"async\" id=\"rating_10089_3\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_on.gif\" alt=\"3 Sterne\" title=\"3 Sterne\" onmouseover=\"current_rating(10089, 3, '3 Sterne');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img decoding=\"async\" id=\"rating_10089_4\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_on.gif\" alt=\"4 Sterne\" title=\"4 Sterne\" onmouseover=\"current_rating(10089, 4, '4 Sterne');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img decoding=\"async\" id=\"rating_10089_5\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_off.gif\" alt=\"5 Sterne\" title=\"5 Sterne\" onmouseover=\"current_rating(10089, 5, '5 Sterne');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/> <strong>4,00<\/strong> von 5 Sterne<\/span><span id=\"post-ratings-10089-loading\" class=\"post-ratings-loading\"><img decoding=\"async\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/loading.gif\" width=\"16\" height=\"16\" class=\"post-ratings-image\" \/>Loading...<\/span><\/span>[\/vc_column_text][vc_column_text]Du m\u00f6chtest wissen, was <strong>Porters Five Forces<\/strong>\u00a0sind?<\/p>\n<p>Du m\u00f6chtest selbst eine <strong>Branchenstrukturanalyse<\/strong> nach Porter durchf\u00fchren, aber wei\u00dft nicht wie?<\/p>\n<p><strong>Keine Panik!<\/strong><\/p>\n<p>Dieser Beitrag erkl\u00e4rt dir\u2026<\/p>\n<ul>\n<li>\u2026was das <strong>Five Forces Modell<\/strong> ist<\/li>\n<li>\u2026wof\u00fcr und wie das <strong>Modell angewendet<\/strong> wird<\/li>\n<li>\u2026welche<strong> Vor- und Nachteile<\/strong> das Modell hat<\/li>\n<\/ul>\n<p><strong>Los geht\u2019s!<\/strong>[\/vc_column_text][\/vc_column][vc_column][vc_column_text]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0398f9b63b3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0398f9b63b3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Die_Branchenstrukturanalyse_nach_Porter_%E2%80%93_alles_was_du_wissen_musst\" >Die Branchenstrukturanalyse nach Porter &#8211; alles was du wissen musst<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Was_sagt_Porters_5_Forces_aus\" >Was sagt Porters 5 Forces aus?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Warum_macht_man_eine_Branchenstrukturanalyse\" >Warum macht man eine Branchenstrukturanalyse?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Wann_macht_man_eine_Branchenstrukturanalyse\" >Wann macht man eine Branchenstrukturanalyse?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Das_Modell_der_Porters_Five_Forces_%E2%80%93_einfache_Darstellung\" >Das Modell der Porters Five Forces &#8211; einfache Darstellung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Wie_wird_eine_Branchenstrukturanalyse_nach_Porter_gemacht\" >Wie wird eine Branchenstrukturanalyse nach Porter gemacht?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Basis_Die_5_Wettbewerbskraefte_von_Porter\" >Basis: Die 5 Wettbewerbskr\u00e4fte von Porter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Wettbewerbsintensitaet_und_Konkurrenz_in_der_Branche\" >Wettbewerbsintensit\u00e4t und Konkurrenz in der Branche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Bedrohung_durch_potentielle_neue_Wettbewerber\" >Bedrohung durch potentielle neue Wettbewerber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Verhandlungsmacht_der_Kunden\" >Verhandlungsmacht der Kunden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Bedrohung_durch_Ersatzprodukte\" >Bedrohung durch Ersatzprodukte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Verhandlungsmacht_der_Zulieferer\" >Verhandlungsmacht der Zulieferer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Kraefte_bewerten_Ergebnisse_analysieren_und_Erkenntnisse_ableiten\" >Kr\u00e4fte bewerten, Ergebnisse analysieren und Erkenntnisse ableiten<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Porters_Five_Forces_am_Beispiel_der_Festivalbranche\" >Porters Five Forces am Beispiel der Festivalbranche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Vor-_und_Nachteile_der_Five_Forces_von_Porter_%E2%80%93_die_4_wichtigsten_Punkte\" >Vor- und Nachteile der Five Forces von Porter &#8211; die 4 wichtigsten Punkte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/porters-five-forces\/#Zusammenfassung_Branchenstrukturanalyse\" >Zusammenfassung Branchenstrukturanalyse<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Die_Branchenstrukturanalyse_nach_Porter_%E2%80%93_alles_was_du_wissen_musst\"><\/span>Die Branchenstrukturanalyse nach Porter &#8211; alles was du wissen musst<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Vielleicht kennst du das Modell der Porters Five Forces auch unter den Namen\u2026<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u20265-Kr\u00e4fte-Modell<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2026Wettbewerbskr\u00e4fte nach Porter<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2026oder Branchenstrukturanalyse nach Porter <\/span><\/li>\n<\/ul>\n<p>Dieses Analyse-Modell wird neben anderen, wie beispielsweise der <a href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/swot-analyse\/\" target=\"_blank\" rel=\"noopener\">SWOT Analyse<\/a> und der <a href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/abc-analyse\/\" target=\"_blank\" rel=\"noopener\">ABC Analyse<\/a> vor allem im Management von Unternehmen und Projekten angewendet.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Was_sagt_Porters_5_Forces_aus\"><\/span>Was sagt Porters 5 Forces aus?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Porters Five Forces sagt aus, dass externe Kr\u00e4fte Einfluss auf den Wettbewerb und die Attraktivit\u00e4t einer Branche haben. Dieser Einfluss kann unterschiedlich stark sein.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Das Modell analysiert die Branchenstruktur.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Warum_macht_man_eine_Branchenstrukturanalyse\"><\/span>Warum macht man eine Branchenstrukturanalyse?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Mithilfe des Modells von Porter l\u00e4sst sich die Attraktivit\u00e4t einer Branche f\u00fcr eine Unternehmung messen. Das hei\u00dft, die Profitabilit\u00e4t einer Branche wird \u00fcberpr\u00fcft.[\/vc_column_text][vc_text_separator title=&#8220;&#8220; i_icon_fontawesome=&#8220;fas fa-exclamation-circle&#8220; i_color=&#8220;custom&#8220; color=&#8220;custom&#8220; add_icon=&#8220;true&#8220; i_custom_color=&#8220;#ff9800&#8243; accent_color=&#8220;#ff9800&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Profitabilit\u00e4t:<\/strong> Eine Branche gilt als profitabel, wenn es wahrscheinlich ist, dass das Unternehmen dauerhaft Gewinne erwirtschaften kann<\/p>\n<p>[\/vc_column_text][vc_separator color=&#8220;custom&#8220; accent_color=&#8220;#ff9800&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wann_macht_man_eine_Branchenstrukturanalyse\"><\/span>Wann macht man eine Branchenstrukturanalyse?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Eine Branchenstrukturanalyse ist sinnvoll, wenn:<\/p>\n<ol>\n<li>Ein Unternehmen in eine neue Branche einsteigen m\u00f6chte.<\/li>\n<li>Ein bereits in der Branche arbeitendes Unternehmen seine Strategie an die Wettbewerbsstruktur anpassen m\u00f6chte.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_text_separator title=&#8220;&#8220; i_icon_fontawesome=&#8220;fas fa-exclamation-circle&#8220; i_color=&#8220;custom&#8220; color=&#8220;custom&#8220; add_icon=&#8220;true&#8220; i_custom_color=&#8220;#ff9800&#8243; accent_color=&#8220;#ff9800&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Strategie:<\/strong> Die Strategie ist ein langfristig ausgerichteter Verhaltensplan. Sie orientiert sich an den Zielen des Unternehmens.<\/p>\n<p>[\/vc_column_text][vc_separator color=&#8220;custom&#8220; accent_color=&#8220;#ff9800&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Das_Modell_der_Porters_Five_Forces_%E2%80%93_einfache_Darstellung\"><\/span>Das Modell der Porters Five Forces &#8211; einfache Darstellung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Die 5 Wettbewerbskr\u00e4fte nach Porter lassen sich ganz einfach abbilden:[\/vc_column_text][vc_single_image image=&#8220;10102&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;img_link_large&#8220; img_link_target=&#8220;_blank&#8220;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wie_wird_eine_Branchenstrukturanalyse_nach_Porter_gemacht\"><\/span>Wie wird eine Branchenstrukturanalyse nach Porter gemacht?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Zun\u00e4chst muss eine <strong>Branche<\/strong> zur Analyse ausgew\u00e4hlt werden. Der Begriff kann unterschiedlich definiert werden.<\/p>\n<p>In Bezug auf die Sportindustrie k\u00f6nnte die Branche\u2026<\/p>\n<ol>\n<li>\u2026die gesamte Industrie sein. (Sportbranche)<\/li>\n<li>\u2026ein bestimmten Bereich umfassen. (Sportbekleidung)<\/li>\n<li>\u2026ein bestimmtes Produkt umfassen. (Sportschuhe)<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Basis_Die_5_Wettbewerbskraefte_von_Porter\"><\/span>Basis: Die 5 Wettbewerbskr\u00e4fte von Porter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Die Branchenstrukturanalyse mit dem <strong>Five Forces Modell<\/strong> nach <a href=\"https:\/\/www.manager-magazin.de\/harvard\/management\/michael-e-porter-meister-der-fuenf-wettbewerbskraefte-a-00000000-0002-0001-0000-000080672885\" target=\"_blank\" rel=\"noopener\"><strong>Michael E. Porter<\/strong><\/a> besteht aus f\u00fcnf Feldern. Jedes steht f\u00fcr eine Personen- oder Sachgruppe. Diese Gruppen (Kr\u00e4fte) haben Einfluss auf die Branchenstruktur.[\/vc_column_text][vc_cta h2=&#8220;&#8220; shape=&#8220;square&#8220; style=&#8220;outline&#8220; color=&#8220;orange&#8220;]<strong>Die 5 Felder sind:<\/strong><\/p>\n<ol>\n<li>Der bestehende Wettbewerb in der Branche<\/li>\n<li>Potentielle neue Wettbewerber<\/li>\n<li>Kunden<\/li>\n<li>Ersatzprodukte<\/li>\n<li>Zulieferer<\/li>\n<\/ol>\n<p>[\/vc_cta][vc_column_text]Je nach Branche k\u00f6nnen diese Kr\u00e4fte unterschiedlich stark sein. Die Branche gilt als attraktiv, wenn die Five Forces schwach sind.<\/p>\n<p>Schauen wir uns nun an, welche Merkmale die St\u00e4rke der Gruppen bestimmen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#549bd5&#8243;][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wettbewerbsintensitaet_und_Konkurrenz_in_der_Branche\"><\/span>Wettbewerbsintensit\u00e4t und Konkurrenz in der Branche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Die <strong>Wettbewerbsintensit\u00e4t<\/strong> ist die zentrale Kraft im Five Forces Modell. Alle anderen Kr\u00e4fte wirken auf den <strong>bestehenden Wettbewerb<\/strong> ein.<\/p>\n<p>Eine starke Konkurrenz zwischen den Wettbewerbern einer Branche sorgt f\u00fcr eine hohe Wettbewerbsintensit\u00e4t. Zu erkennen ist diese am harten Preis- und Leistungswettbewerb im Bezug auf die <a href=\"https:\/\/www.nachhilfe-team.net\/studitipps\/gueterarten\/\" target=\"_blank\" rel=\"noopener\">Wirtschaftsg\u00fcter<\/a> der Branche.[\/vc_column_text][vc_message message_box_style=&#8220;solid-icon&#8220; style=&#8220;square&#8220; message_box_color=&#8220;orange&#8220; icon_fontawesome=&#8220;fas fa-exclamation-circle&#8220;]<strong>Je geringer die Wettbewerbsintensit\u00e4t ist, desto attraktiver ist die Branche.<\/strong>[\/vc_message][vc_toggle title=&#8220;Folgende Faktoren beeinflussen die Wettbewerbsintensit\u00e4t:&#8220; color=&#8220;orange&#8220;]<div class=\"wptb-container-legacy\" data-table-id=\"10114\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-10114 edit-active\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"825\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-header-background-color=\"#549BD5FF\" data-wptb-even-row-background-color=\"#FFFFFFFF\" data-wptb-odd-row-background-color=\"#FFFFFFFF\" data-table-columns=\"4\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(84, 155, 213);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Merkmal<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich negativ auf die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich positiv auf<\/strong><\/p><p style=\"text-align: center;\"><strong> die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Warum?<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\"><strong>Anzahl der<\/strong><strong> Wettbewerber<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">...sie hoch ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">...sie niedrig ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">Eine hohe Anzahl an Wettbewerbern bedeutet eine hohe Anzahl an Konkurenten.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\"><strong>Wachstum der Branche<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-629\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es schwach ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es stark ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>In einer stark wachsenden Branche ist es einfacher einzusteigen oder seinen Wettbewerbsanteil auszuweiten ohne einem anderen Wettbewerber Anteile abzunehmen.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Produkt-<\/strong><\/p><p><strong>differenzierung<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Produktdifferenzierung sorgt daf\u00fcr, dass die Produkte des Unternehmens nicht einfach durch die eines Konkurenten ausgetauscht werden k\u00f6nnen.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Marktaustrittskosten<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Die Kosten stellen eine Marktaustrittsbarriere dar.<\/p><p><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Fixkosten<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie hoch sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie niedrig sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Hohe Fixkosten verursachen einen hohen Angebots- und Preisdruck.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>\u00dcberkapazit\u00e4ten<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-622\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-623\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-624\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Wenn es \u00dcberkapazit\u00e4ten gibt, ist das Angebot h\u00f6her als die Nachfrage und es entsteht ein hoher Preisdruck.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-625\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Risiken<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-626\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie hoch sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-627\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie niedrig sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-628\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Wenn es hohe politische (oder sonstige) Risiken gibt, wird die Branche unattraktiv.<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_toggle][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#c181db&#8220;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bedrohung_durch_potentielle_neue_Wettbewerber\"><\/span>Bedrohung durch potentielle neue Wettbewerber<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Erh\u00f6ht sich die Anzahl der Konkurrenten am Markt durch <strong>neue Wettbewerber<\/strong>, \u00e4ndert sich das Verh\u00e4ltnis von Angebot und Nachfrage. Dadurch steigt der Preis- und Leistungsdruck in der Branche.<\/p>\n<p>Um in den Wettbewerb \u201ceinzusteigen\u201d m\u00fcssen Unternehmen <strong>Markteintrittsbarrieren<\/strong> \u201c\u00fcberwinden\u201d.<\/p>\n<p>Je gr\u00f6\u00dfer diese Barrieren sind, desto schwieriger ist der Markteintritt f\u00fcr neue Wettbewerber.[\/vc_column_text][vc_message message_box_style=&#8220;solid-icon&#8220; style=&#8220;square&#8220; message_box_color=&#8220;orange&#8220; icon_fontawesome=&#8220;fas fa-exclamation-circle&#8220;]<strong>Je schwieriger der Markteintritt ist, desto attraktiver ist die Branche.<\/strong>[\/vc_message][vc_toggle title=&#8220;Hier findest du eine \u00dcbersicht \u00fcber m\u00f6gliche Markteintrittsbarrieren:&#8220; color=&#8220;orange&#8220;]<div class=\"wptb-container-legacy\" data-table-id=\"10125\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-10125 edit-active\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"825\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-even-row-background-color=\"#FFFFFFFF\" data-wptb-odd-row-background-color=\"#FFFFFFFF\" data-wptb-header-background-color=\"#C181DBFF\" data-table-columns=\"4\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(193, 129, 219);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Merkmal<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich negativ auf die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich positiv auf <\/strong><\/p><p style=\"text-align: center;\"><strong>die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Warum?<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Skalen-Effekte<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie klein sind.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gro\u00df sind.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Neue Wettbewerber haben gegen\u00fcber bereits etablierten Wettbewerbern einen Kostennachteil.<\/p><p><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Produkt-<\/strong><\/p><p><strong>differenzierung<\/strong><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Produktdiffernzierung sorgt daf\u00fcr, dass die Produkte eines Unternehmens nicht einfach durch die eines neuen Wettbewerbers ausgetauscht werden k\u00f6nnen.<\/p><p><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Zugang zu Vertriebskan\u00e4len<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...er leicht ist.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...er schwer ist.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Ein erschwerter Zugang zu Vertriebskan\u00e4len erschwert auch die Etablierung eines neuen Unternehmens auf dem Markt.<\/p><p><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Staatseinfl\u00fcsse<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie klein sind.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gro\u00df sind.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Subventionen, Auflagen oder Beschr\u00e4nkungen k\u00f6nnen ein Nachteil f\u00fcr neue Wettbewerber sein.<\/p><p><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Kapitalbedarf<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...er klein ist.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...er gro\u00df ist.<\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Wenn der Kapitalbedarf f\u00fcr den Markteintritt gro\u00df ist, macht es den Markt f\u00fcr neue Wettbewerber unattraktiv.<\/p><p><\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_toggle][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#02c68f&#8220;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Verhandlungsmacht_der_Kunden\"><\/span>Verhandlungsmacht der Kunden<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Der Begriff <strong>\u201cKunden\u201d<\/strong> meint nicht nur Endkunden oder Privatk\u00e4ufer. Kunden sind s\u00e4mtliche Abnehmer der Produkte oder Dienstleistungen der Branche. Das k\u00f6nnen auch Unternehmen sein, die die Waren weiterverarbeiten.<\/p>\n<p>Kunden k\u00f6nnen einen gro\u00dfen Einfluss auf den Wettbewerb in einer Branche haben, da sie Erwartungen an den Preis und Qualit\u00e4t von Waren haben. Haben sie eine hohe<strong> Verhandlungsmacht<\/strong>, k\u00f6nnen sie ihre Erwartungen durchsetzen.[\/vc_column_text][vc_message message_box_style=&#8220;solid-icon&#8220; style=&#8220;square&#8220; message_box_color=&#8220;orange&#8220; icon_fontawesome=&#8220;fas fa-exclamation-circle&#8220;]<strong>Je geringer die Verhandlungsmacht der Kunden ist, desto attraktiver ist die Branche.<\/strong>[\/vc_message][vc_toggle title=&#8220;Wie hoch der Einfluss der Kunden in einer Branche ist, zeigt sich an folgenden Merkmalen:&#8220; color=&#8220;orange&#8220;]<div class=\"wptb-container-legacy\" data-table-id=\"10126\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-10126 edit-active\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"825\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-even-row-background-color=\"#FFFFFFFF\" data-wptb-header-background-color=\"#02C68FFF\" data-wptb-odd-row-background-color=\"#FFFFFFFF\" data-table-columns=\"4\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(2, 198, 143);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Merkmal<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich negativ auf die Attraktivit\u00e4t der Branche aus, wenn....<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich positiv auf <\/strong><\/p><p style=\"text-align: center;\"><strong>die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Warum?<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Anzahl der Kunden<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie niedrig ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie hoch ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Gibt es nur wenige (gro\u00dfe) Kundengruppen, gibt es kaum Alternativen f\u00fcr die Unternehmen bei der Kundenauswahl.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>R\u00fcckw\u00e4rtsintegration<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Bei einer R\u00fcckw\u00e4rtsintegration ist es den Kunden m\u00f6glich, damit zu drohen, das nachgefragte Produkt selbst herzustellen.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Produkt- <\/strong><\/p><p><strong>differenzierung<\/strong><\/p><p><br><\/p><p><br><\/p><p><br><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Produktdiffernzierung sorgt daf\u00fcr, dass die Kunden die Produkte eines Unternehmens nicht einfach durch die eines Konkurenten austauschen k\u00f6nnen.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Umstellungskosten<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie niedrig sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie hoch sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Umstellungskosten sind Kosten die entstehen, wenn der Kunde von dem Produkt eines Unternehmens, auf das eines Konkurenten umsteigt.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Substitute<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Substitute k\u00f6nnten die Produkte einer Branche ersetzen (siehe \"Bedrohung durch Ersatzprodukte\").<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Anteil am Gesamtumsatz<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-622\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...er gro\u00df ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-623\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...er klein ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-624\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Macht der Einkauf der Kunden einen Gro\u00dfteil des Gesamtumstz aus, macht dies das Unternehmen von dieser Kundengruppe abh\u00e4ngig.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-629\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Informationen \u00fcber Branche&nbsp;<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-630\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es viele gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-631\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es wenig oder keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-632\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Informationen \u00fcber die Branche verleihen den Kunden mehr Macht.<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_toggle][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#eb636c&#8220;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bedrohung_durch_Ersatzprodukte\"><\/span>Bedrohung durch Ersatzprodukte<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\"><strong>Ersatzprodukte<\/strong> (oder <strong>Substitute<\/strong>) erf\u00fcllen die gleichen Funktionen wie die Produkte oder Dienstleistungen der betrachteten Branche. Die Bedrohung durch die Substitute ist hoch, wenn sie gro\u00dfes Potenzial haben, die Produkte oder Dienstleistungen der Branche zu ersetzen.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ein Beispiel: Streamingdienste, die zunehmend das Fernsehen abl\u00f6sen.<\/span><\/p>\n<p>[\/vc_column_text][vc_message message_box_style=&#8220;solid-icon&#8220; style=&#8220;square&#8220; message_box_color=&#8220;orange&#8220; icon_fontawesome=&#8220;fas fa-exclamation-circle&#8220;]<strong>Eine Branche ist attraktiv, wenn sich ihre Produkte oder Dienstleistungen nicht leicht austauschen lassen oder es keine Substitute gibt.<\/strong>[\/vc_message][vc_toggle title=&#8220;Die Bedrohung durch Ersatzprodukte misst sich an folgenden Faktoren:&#8220; color=&#8220;orange&#8220;]<div class=\"wptb-container-legacy\" data-table-id=\"10130\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-10130 edit-active\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"825\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-odd-row-background-color=\"#FFFFFFFF\" data-wptb-even-row-background-color=\"#FFFFFFFF\" data-wptb-header-background-color=\"#EB636CFF\" data-table-columns=\"4\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(235, 99, 108);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Merkmal<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich negativ auf die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich positiv auf <\/strong><\/p><p style=\"text-align: center;\"><strong>die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Warum?<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Umstellungskosten<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>...sie niedrig sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie hoch sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Umstellungskosten sind Kosten die entstehen, wenn der Kunde von dem Produkt eines Unternehmens, auf ein Substitut umsteigt.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Patente\/Lizenzen<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Patente und Lizenzen sch\u00fctzen die Branche.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Kundenloyalit\u00e4t<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gering ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gro\u00df ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Wenn die Loyalit\u00e4t gro\u00df ist, ist die Wahrscheinlichkeit das Kunden auf ein Substitut umsteigen gering.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Produkt- <\/strong><\/p><p><strong>differnzierung&nbsp;<\/strong><\/p><p><\/p><p><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Produktdiffernzierung sorgt daf\u00fcr, dass die Kunden die Produkte eines Unternehmens nicht einfach durch ein Substitut austauschen k\u00f6nnen.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Qualit\u00e4tsunterschiede<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gering sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gro\u00df sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Wenn die Substitute eine schlechtere Qualit\u00e4t als die Produkte der Branche haben, macht dies die Branche attraktiv.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Preiselastizit\u00e4t<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-622\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gro\u00df ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-623\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gering ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-624\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Ver\u00e4ndert sich die Nachfrage nach den Produkten einer Branche bei einer Preis\u00e4nderung kaum, spricht dies f\u00fcr die Attraktivit\u00e4t der Branche.<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_toggle][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#ffde59&#8243;][\/vc_column][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Verhandlungsmacht_der_Zulieferer\"><\/span>Verhandlungsmacht der Zulieferer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Wie bei den Kunden hat auch die <strong>Verhandlungsmacht<\/strong> der <strong>Zulieferer<\/strong> einen Einfluss auf den Wettbewerb. Die Branche ben\u00f6tigt ihre Produkte und Dienstleistungen. Die Zulieferer k\u00f6nnen die Wettbewerbsintensit\u00e4t \u00fcber die Preise und die Qualit\u00e4t ihrer Waren ver\u00e4ndern.[\/vc_column_text][vc_message message_box_style=&#8220;solid-icon&#8220; style=&#8220;square&#8220; message_box_color=&#8220;orange&#8220; icon_fontawesome=&#8220;fas fa-exclamation-circle&#8220;]<strong>Je geringer der Einfluss der Zulieferer ist, desto attraktiver ist die Branche.<\/strong>[\/vc_message][vc_toggle title=&#8220;Die Verhandlungsmacht der Zulieferer wird gemessen an:&#8220; color=&#8220;orange&#8220;]<div class=\"wptb-container-legacy\" data-table-id=\"10135\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-10135\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"825\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-odd-row-background-color=\"#FFFFFFFF\" data-wptb-even-row-background-color=\"#FFFFFFFF\" data-wptb-header-background-color=\"#FFDE59FF\" data-table-columns=\"4\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(255, 222, 89);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Merkmal<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Wirkt sich negativ auf die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\" class=\"\"><strong>Wirkt sich positiv auf <\/strong><\/p><p style=\"text-align: center;\" class=\"\"><strong>die Attraktivit\u00e4t der Branche aus, wenn...<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Warum?<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Anzahl der Zulieferer<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie niedrig ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie hoch ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Gibt es nur wenige (gro\u00dfe) Zulieferer, gibt es kaum Alternativen f\u00fcr die Unternehmen bei der Lieferantenauswahl.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>R\u00fcckw\u00e4rtsintegration<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Wenn die Branche den Zulieferern damit drohen kann die nachgefragten Produkte selbst herzustellen, verlieren diese an Macht.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p><strong>Vorw\u00e4rtsintegration<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Wenn die Zulieferer damit drohen k\u00f6nnen ihr Produkt selber weiter zu verarbeiten \/ zu vertreiben, gewinnen diese an Macht.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Substitute<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine\/wenige gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es viele gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Gibt es keine Substitute, ist die Branche von den Zulieferen abh\u00e4ngig.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Bedeutsamkeit der Branche&nbsp;<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gering ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gro\u00df ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Wenn die Branche f\u00fcr das Gesch\u00e4ft des Zulieferers unbedeutend ist, ist der Druck auf die Branche h\u00f6her, den Bedingungen des Zulieferers zu folgen.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Wichtigkeit f\u00fcr Branche<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-622\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gro\u00df ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-623\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie gering ist.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-624\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Umso wichtiger die Produkte eines Zulieferers f\u00fcr die Branche sind, desto mehr Macht hat er.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-625\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Umstellungskosten<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-626\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie hoch sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-627\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...sie niedrig sind.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-628\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Umstellungskosten sind Kosten die entstehen, wenn das Unternehmen von dem Produkt eines Zulieferers, auf das eines Konkurenten umsteigt.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"background-color: rgb(255, 255, 255); --hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"8\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-629\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Produkt-<\/strong><\/p><p><strong>differenzierung<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"8\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-630\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es sie gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"8\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209); width: 170px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-631\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>...es keine gibt.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"8\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209); width: 180px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-632\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Produktdiffernzierung sorgt daf\u00fcr, dass das Unternehmen die Produkte eines Zulieferers nicht einfach durch die eines Konkurenten austauschen kann.<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n[\/vc_toggle][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8220;black&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kraefte_bewerten_Ergebnisse_analysieren_und_Erkenntnisse_ableiten\"><\/span>Kr\u00e4fte bewerten, Ergebnisse analysieren und Erkenntnisse ableiten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Wenn du die St\u00e4rke von allen f\u00fcnf Felder nach diesen Kriterien bewertet hast, musst du dir einen Gesamt\u00fcberblick verschaffen.[\/vc_column_text][vc_message message_box_style=&#8220;solid-icon&#8220; style=&#8220;square&#8220; message_box_color=&#8220;orange&#8220; icon_fontawesome=&#8220;fas fa-question-circle&#8220;]<strong>Welche Kr\u00e4fte wirken sich insgesamt positiv und welche negativ auf die Attraktivit\u00e4t der Branche aus?<\/strong>[\/vc_message][vc_column_text]Sieh dir an, ob es zwischen den einzelnen Kr\u00e4ften <strong>Wechselwirkungen<\/strong> gibt und ob diese sich gegenseitig beeinflussen.<\/p>\n<p style=\"text-align: left;\">Ein Beispiel: Wenn eine Branche von vielen Ersatzprodukten bedroht wird, steigert das gleichzeitig die Verhandlungsmacht der Kunden.<\/p>\n<p><strong>Am Ende stellt sich die Frage:<\/strong>[\/vc_column_text][vc_message message_box_style=&#8220;solid-icon&#8220; style=&#8220;square&#8220; message_box_color=&#8220;orange&#8220; icon_fontawesome=&#8220;fas fa-question-circle&#8220;]<strong>Ist die Branche f\u00fcr das Unternehmen (noch) attraktiv?<\/strong>[\/vc_message][vc_column_text]Versuche diese Frage mithilfe deiner Ergebnisse aus Porters Five Forces zu beantworten und zu begr\u00fcnden.<\/p>\n<p>Zum Schluss kannst du aus deinen Erkenntnissen Handlungsempfehlungen f\u00fcr die Unternehmung ableiten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porters_Five_Forces_am_Beispiel_der_Festivalbranche\"><\/span>Porters Five Forces am Beispiel der Festivalbranche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Zum besseren Verst\u00e4ndnis zeigen wir dir eine Beispielanalyse mit Porters Five Forces.<\/p>\n<p>Als Branche wurde hier die Festivalbranche ausgew\u00e4hlt.<\/p>\n<p style=\"text-align: left;\"><strong>Ausgangssituation:<\/strong> Eine Eventagentur m\u00f6chte in die Festivalbranche einsteigen und Musikfestivals veranstalten. Sie m\u00f6chte mithilfe des F\u00fcnf-Kr\u00e4fte-Modells herausfinden, wie attraktiv die Branche ist.<\/p>\n<p><strong>Das Ergebnis ist folgendes:<\/strong>[\/vc_column_text][vc_single_image image=&#8220;10112&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;img_link_large&#8220; img_link_target=&#8220;_blank&#8220;][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#549bd5&#8243;][vc_column_text]<strong>Wettbewerb in der Branche:<\/strong><\/p>\n<p>In der Festivalbranche gibt es viele Wettbewerber, aber das Wachstum und die Nachfrage sind gro\u00df. Zudem gibt es viele Unterscheidungsmerkmale zwischen den Festivals (Musikstil, Ort, Zeitraum). Zusammenfassend gibt es in der Branche einen attraktiven Markt.[\/vc_column_text][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#c181db&#8220;][vc_column_text]<strong>Bedrohung durch potentielle neue Wettbewerber:<\/strong><\/p>\n<p>Die Markteintrittsbarrieren sind niedrig, aber die Branche w\u00e4chst. Deshalb ist noch kein \u00dcberangebot entstanden. Der Einfluss dieser Gruppe auf die Attraktivit\u00e4t ist durchschnittlich.[\/vc_column_text][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#02c68f&#8220;][vc_column_text]<strong>Verhandlungsmacht der Kunden:\u00a0<\/strong><\/p>\n<p>Es gibt eine gro\u00dfe Kundenzahl, aber die Verk\u00e4ufe an diese Kunden machen einen Gro\u00dfteil des Gesamtumsatz aus. Zudem verf\u00fcgen die Kunden \u00fcber genug Informationen zur Branche um Preise und Erfahrungen vergleichen zu k\u00f6nnen. Der Einfluss auf die Branche ist stark.[\/vc_column_text][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#eb636c&#8220;][vc_column_text]<strong>Bedrohung durch Ersatzprodukte:<\/strong><\/p>\n<p>Es herrscht eine gro\u00dfe Kundenloyalit\u00e4t und die Bedrohung durch Ersatzprodukte ist gering. Die Bedrohung ist also eher schwach.[\/vc_column_text][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#ffde59&#8243;][vc_column_text]<strong>Verhandlungsmacht der Zulieferer:<\/strong><\/p>\n<p>Die Dienstleistungen und Produkte der Zulieferer sind wichtig f\u00fcr die Festivalbranche. Aber es gibt eine Auswahlm\u00f6glichkeit zwischen den Zulieferern und die Produktdifferenzierung ist gering.[\/vc_column_text][vc_separator color=&#8220;custom&#8220; style=&#8220;double&#8220; border_width=&#8220;5&#8243; accent_color=&#8220;#000000&#8243;][vc_column_text]Auch in diesem Fall gibt es Wechselwirkungen zwischen den einzelnen Kr\u00e4ften.<\/p>\n<p>Betrachtet man die Wechselwirkungen und den Einfluss der Kr\u00e4fte auf die Attraktivit\u00e4t, kommt man zu folgendem <strong>Fazit: <\/strong><strong>Die Branche ist attraktiv.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vor-_und_Nachteile_der_Five_Forces_von_Porter_%E2%80%93_die_4_wichtigsten_Punkte\"><\/span>Vor- und Nachteile der Five Forces von Porter &#8211; die 4 wichtigsten Punkte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Wie jedes wissenschaftliche Modell hat auch Porters Five Forces <strong>St\u00e4rken<\/strong> und <strong>Schw\u00e4chen<\/strong>. Diese sollte man ber\u00fccksichtigen, um das Modell richtig zu verwenden.<\/p>\n<p>Hier findest du eine \u00dcbersicht \u00fcber die<strong>\u00a0gr\u00f6\u00dften Vor- und Nachteile des Five Forces Modell<\/strong>:<\/p>\n<div class=\"wptb-container-legacy\" data-table-id=\"10118\">\n    <table class=\"wptb-preview-table wptb-element-main-table_setting-10118\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"263\" data-wptb-cells-width-auto-count=\"2\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-header-background-color=\"#F5A623A8\" data-wptb-even-row-background-color=\"#FFFFFFFF\" data-wptb-odd-row-background-color=\"#FFFFFFFF\" data-table-columns=\"2\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgba(245, 166, 35, 0.66);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Vorteile<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Nachteile<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">Das Modell gibt einen guten ersten &Uuml;berblick &uuml;ber die Branchenstruktur und Wettbewerbssituation.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">Das Modell l&auml;sst die M&ouml;glichkeit und Bedeutung von Brancheninternen und -&uuml;bergreifenden Kooperationen au&szlig;er Acht.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined; background-color: rgb(255, 255, 255);\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">Das Modell gibt komplexe Zusammenh&auml;nge vereinfacht und verst&auml;ndlich wieder.<br><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">Das Modell eignet sich nicht f&uuml;r dynamische M&auml;rkte, da es eine Momentaufnahme darstellt.<br><\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zusammenfassung_Branchenstrukturanalyse\"><\/span>Zusammenfassung Branchenstrukturanalyse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Nun wei\u00dft du, wie man eine Branchenstrukturanalyse mit Porters Five Forces durchf\u00fchrt.<\/p>\n<p>F\u00fcr einen besseren \u00dcberblick haben wir hier die einzelnen Schritte f\u00fcr dich noch einmal zusammengefasst:[\/vc_column_text][vc_single_image image=&#8220;10111&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;img_link_large&#8220; img_link_target=&#8220;_blank&#8220;][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8220;&#8220; shape=&#8220;square&#8220; style=&#8220;outline&#8220; color=&#8220;orange&#8220;]Hat dir der Beitrag bei deiner Porters Five Forces Analyse geholfen? Schreibe gerne einen kurzen Kommentar und hinterlasse uns eine Sternebewertung!<\/p>\n<p>Hast du noch Fragen? Auch die kannst du gerne in den Kommentaren stellen!<\/p>\n<p>Wir freuen uns riesig \u00fcber deine R\u00fcckmeldung!<\/p>\n<p><span id=\"post-ratings-10089\" class=\"post-ratings\" data-nonce=\"d925091d2d\"><img decoding=\"async\" id=\"rating_10089_1\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_on.gif\" alt=\"1 Stern\" title=\"1 Stern\" onmouseover=\"current_rating(10089, 1, '1 Stern');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img decoding=\"async\" id=\"rating_10089_2\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_on.gif\" alt=\"2 Sterne\" title=\"2 Sterne\" onmouseover=\"current_rating(10089, 2, '2 Sterne');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img decoding=\"async\" id=\"rating_10089_3\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_on.gif\" alt=\"3 Sterne\" title=\"3 Sterne\" onmouseover=\"current_rating(10089, 3, '3 Sterne');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img decoding=\"async\" id=\"rating_10089_4\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_on.gif\" alt=\"4 Sterne\" title=\"4 Sterne\" onmouseover=\"current_rating(10089, 4, '4 Sterne');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img decoding=\"async\" id=\"rating_10089_5\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/stars\/rating_off.gif\" alt=\"5 Sterne\" title=\"5 Sterne\" onmouseover=\"current_rating(10089, 5, '5 Sterne');\" onmouseout=\"ratings_off(4, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/> <strong>4,00<\/strong> von 5 Sterne<\/span><span id=\"post-ratings-10089-loading\" class=\"post-ratings-loading\"><img decoding=\"async\" src=\"https:\/\/www.nachhilfe-team.net\/studitipps\/wp-content\/plugins\/wp-postratings\/images\/loading.gif\" width=\"16\" height=\"16\" class=\"post-ratings-image\" \/>Loading...<\/span>[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text][\/vc_column_text][vc_column_text]Du m\u00f6chtest wissen, was Porters Five Forces\u00a0sind? Du m\u00f6chtest selbst eine Branchenstrukturanalyse nach Porter durchf\u00fchren, aber wei\u00dft nicht wie? Keine Panik! Dieser Beitrag erkl\u00e4rt dir\u2026 \u2026was das Five Forces Modell ist \u2026wof\u00fcr und wie das Modell angewendet wird \u2026welche Vor- und Nachteile das Modell hat Los geht\u2019s![\/vc_column_text][\/vc_column][vc_column][vc_column_text] Die Branchenstrukturanalyse nach Porter &#8211; alles was du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[663,664,665],"class_list":["post-10089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studiumtipps","tag-branchenstrukturanalyse","tag-porters-five-forces","tag-wettbewerbskraefte","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Porters Five Forces: Aufbau, Modell und Beispiel<\/title>\n<meta name=\"description\" content=\"Einfache Erkl\u00e4rung des Porters Five Forces Modell. 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